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application/pdfIEEEIEEE Access;2021;9; ;10.1109/ACCESS.2021.3115979A Survey of the Role of Viewability Within the Online Advertising EcosystemViewabilityPRISMAonline advertisingweb technologieshuman-computer interactionMarta Exposito-VenturaJose A. Ruiperez-ValienteJavier Parra-ArnauJordi Forne
IEEE Access134593 202110.1109/ACCESS.2021.31159799134610
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